[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.arcr.cz\/co-je-to-advertorial\/#Article","mainEntityOfPage":"https:\/\/www.arcr.cz\/co-je-to-advertorial\/","headline":"Co je to advertori\u00e1l?","name":"Co je to advertori\u00e1l?","description":"V\u00edte vy vlastn\u011b, co se skr\u00fdv\u00e1 pod pojmem advertori\u00e1l? Pokud jste v oblasti internetu nanejv\u00fd\u0161 jeho u\u017eivateli, dost dob\u0159e se bez znalosti tohoto pojmu obejdete, proto\u017ee se v\u00e1s tento dost mo\u017en\u00e1 ani v nejmen\u0161\u00edm nedot\u00fdk\u00e1.<a class=\"read-more\" href=\"https:\/\/www.arcr.cz\/co-je-to-advertorial\/\">Continue reading<\/a>","datePublished":"2020-05-02","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.arcr.cz\/author\/#Person","name":"arcr.cz\n","url":"https:\/\/www.arcr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"arcr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.arcr.cz\/wp-content\/uploads\/img_a379477_w1703_t1591012504.jpg","url":"https:\/\/www.arcr.cz\/wp-content\/uploads\/img_a379477_w1703_t1591012504.jpg","height":0,"width":0},"url":"https:\/\/www.arcr.cz\/co-je-to-advertorial\/","about":["Internet"],"wordCount":442,"articleBody":"      V\u00edte vy vlastn\u011b, co se skr\u00fdv\u00e1 pod pojmem advertori\u00e1l? Pokud jste v oblasti internetu nanejv\u00fd\u0161 jeho u\u017eivateli, dost dob\u0159e se bez znalosti tohoto pojmu obejdete, proto\u017ee se v\u00e1s tento dost mo\u017en\u00e1 ani v nejmen\u0161\u00edm nedot\u00fdk\u00e1. I kdy\u017e by i n\u011bkomu takov\u00e9mu mohl n\u011bkdy p\u0159ij\u00edt vhod. Ov\u0161em pokud se na t\u00e9to glob\u00e1ln\u00ed s\u00edti prezentujete v podob\u011b n\u011bjak\u00e9ho toho webu, u\u017e byste mohli to, co se skr\u00fdv\u00e1 pod t\u00edmto pojmem, postr\u00e1dat. Proto\u017ee jde o n\u011bco, co pr\u00e1v\u011b takov\u00fdm vlastn\u00edk\u016fm web\u016f m\u016f\u017ee p\u0159ij\u00edt i v\u00edce ne\u017e vhod.  Takov\u00fd advertori\u00e1l je toti\u017e reklamn\u00edm \u010dl\u00e1nkem, kter\u00fd je naps\u00e1n redaktorem ve form\u011b b\u011b\u017en\u00e9ho obsahu toho kter\u00e9ho m\u00e9dia. Jde tak ve sv\u00e9 podstat\u011b o reklamu, je\u017e m\u00e1 ale podobu zaj\u00edmav\u00e9ho textu, kter\u00fd si n\u00e1v\u0161t\u011bvn\u00edk se z\u00e1jmem p\u0159e\u010dte a je t\u00edmto n\u00e1le\u017eit\u011b ovlivn\u011bn, ani\u017e by z toho m\u011bl onen reklamy prov\u00e1zej\u00edc\u00ed neblah\u00fd pocit, \u017ee je j\u00edm manipulov\u00e1no. Jde tedy o formu podprahov\u00e9 reklamy, ji\u017e si m\u016f\u017ee kdokoliv z majitel\u016f internetov\u00fdch str\u00e1nek pr\u00e1v\u011b zde objednat. A to nejen v \u010desk\u00e9m, ale i slovensk\u00e9m \u010di anglick\u00e9m jazyce.  A nemus\u00ed j\u00edt nezbytn\u011b jenom o PR \u010dl\u00e1nek jako takov\u00fd. Podobn\u00e9 texty lze vyu\u017e\u00edt i pro linkbuilding, tedy o tvorbu zp\u011btn\u00fdch odkaz\u016f, je\u017e se do takov\u00e9ho \u010dl\u00e1nky daj\u00ed vlo\u017eit a slou\u017e\u00ed tak n\u00e1sledn\u011b k p\u0159esm\u011brov\u00e1v\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f z jednoho webu na web jin\u00fd a tak\u00e9 ke zv\u00fd\u0161en\u00ed presti\u017ee webu, na kter\u00fd je v podobn\u00e9 form\u011b odkazov\u00e1no, z pohledu internetov\u00fdch vyhled\u00e1va\u010d\u016f. Co\u017e je jak zn\u00e1mo rovn\u011b\u017e d\u016fle\u017eit\u00fd fenom\u00e9n, proto\u017ee pr\u00e1v\u011b optimalizace pro vyhled\u00e1va\u010de, zkr\u00e1cen\u011b SEO, v\u00fdznamnou m\u011brou ovliv\u0148uje u webu jeho n\u00e1v\u0161t\u011bvnost. \u010c\u00edm v\u00edce kvalitn\u00edch odkaz\u016f na doty\u010dn\u00fd web sm\u011b\u0159uje, t\u00edm je tento internetov\u00fdmi vyhled\u00e1va\u010di l\u00e9pe hodnocen a um\u00eds\u0165ov\u00e1n na v\u00fdhodn\u011bj\u0161\u00ed pozice v seznamu nalezen\u00fdch odkaz\u016f, co\u017e je nezbytn\u00fdm p\u0159edpokladem pro to, aby doty\u010dn\u00e1 prezentace nezapadla v u\u010din\u011bn\u00e9 z\u00e1plav\u011b toho v\u0161eho, co u\u017e je dnes na internet naukl\u00e1d\u00e1no. A proto se advertori\u00e1ly rozhodn\u011b vypl\u00e1cej\u00ed. A m\u011bli by na n\u011b vsadit v\u0161ichni majitel\u00e9 web\u016f.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to advertori\u00e1l?","item":"https:\/\/www.arcr.cz\/co-je-to-advertorial\/#breadcrumbitem"}]}]