[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.arcr.cz\/co-je-to-strojove-uceni-a-proc-je-vlastne-faze-uceni-tak-dulezita\/#Article","mainEntityOfPage":"https:\/\/www.arcr.cz\/co-je-to-strojove-uceni-a-proc-je-vlastne-faze-uceni-tak-dulezita\/","headline":"Co je to strojov\u00e9 u\u010den\u00ed a pro\u010d je vlastn\u011b f\u00e1ze u\u010den\u00ed tak d\u016fle\u017eit\u00e1?","name":"Co je to strojov\u00e9 u\u010den\u00ed a pro\u010d je vlastn\u011b f\u00e1ze u\u010den\u00ed tak d\u016fle\u017eit\u00e1?","description":"Strojov\u00e9 u\u010den\u00ed m\u00e1 co do\u010din\u011bn\u00ed s um\u011blou inteligenc\u00ed. Jedn\u00e1 se de facto o jev, kdy je po\u010d\u00edta\u010d schopen se u\u010dit, ani\u017e by pot\u0159eboval p\u0159esn\u00e9 instrukce. V\u00fdhodou strojov\u00e9ho u\u010den\u00ed je hlavn\u011b objem dat, se kter\u00fdm dok\u00e1\u017ee<a class=\"read-more\" href=\"https:\/\/www.arcr.cz\/co-je-to-strojove-uceni-a-proc-je-vlastne-faze-uceni-tak-dulezita\/\">Continue reading<\/a>","datePublished":"2022-07-22","dateModified":"2023-07-14","author":{"@type":"Person","@id":"https:\/\/www.arcr.cz\/author\/#Person","name":"arcr.cz\n","url":"https:\/\/www.arcr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"arcr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.arcr.cz\/wp-content\/uploads\/socialni_site_zMagjq.jpg","url":"https:\/\/www.arcr.cz\/wp-content\/uploads\/socialni_site_zMagjq.jpg","height":0,"width":0},"url":"https:\/\/www.arcr.cz\/co-je-to-strojove-uceni-a-proc-je-vlastne-faze-uceni-tak-dulezita\/","about":["Business"],"wordCount":758,"articleBody":"            Strojov\u00e9 u\u010den\u00ed m\u00e1 co do\u010din\u011bn\u00ed s um\u011blou inteligenc\u00ed. Jedn\u00e1 se de facto o jev, kdy je po\u010d\u00edta\u010d schopen se u\u010dit, ani\u017e by pot\u0159eboval p\u0159esn\u00e9 instrukce. V\u00fdhodou strojov\u00e9ho u\u010den\u00ed je hlavn\u011b objem dat, se kter\u00fdm dok\u00e1\u017ee najednou po\u010d\u00edta\u010d pracovat. Ty jsou d\u016fkladn\u011b analyzov\u00e1ny a n\u00e1sledn\u011b m\u016f\u017ee b\u00fdt s jejich pomoc\u00ed vy\u0159e\u0161en obdobn\u00fd probl\u00e9m v n\u00e1sleduj\u00edc\u00edm \u010dasov\u00e9m obdob\u00ed. Po\u010d\u00edta\u010d si na z\u00e1klad\u011b t\u00e9to anal\u00fdzy roz\u0161i\u0159uje sv\u00e9 v\u011bdomosti a propojuje si mezi sebou konkr\u00e9tn\u00ed souvislosti. Dalo by se tedy \u0159\u00edci, \u017ee v tomto p\u0159\u00edpad\u011b se um\u011bl\u00e1 inteligence u\u010d\u00ed do jist\u00e9 m\u00edry jako \u010dlov\u011bk.  Reklama a jej\u00ed zobrazen\u00ed  V\u011bd\u011bli jste o tom, \u017ee zobrazov\u00e1n\u00ed reklam konkr\u00e9tn\u00edmu u\u017eivateli nen\u00ed v\u016fbec n\u00e1hodn\u00e9, ale pracuje s n\u00e1ro\u010dn\u00fdm algoritmem, kter\u00fd se v\u00e1m sna\u017e\u00ed zobrazit co mo\u017en\u00e1 nejrelevantn\u011bj\u0161\u00ed reklamu? Poka\u017ed\u00e9, kdy\u017e se konkr\u00e9tn\u00ed reklama objev\u00ed, syst\u00e9m vyhodnocuje jej\u00ed v\u00fdsledky. Nap\u0159\u00edklad v kterou denn\u00ed hodinu je nejlep\u0161\u00ed j\u00ed u\u017eivatel\u016fm internetu p\u0159edkl\u00e1dat nebo jak\u00e9 um\u00edst\u011bn\u00ed pro n\u00ed bude optim\u00e1ln\u00ed. \u010c\u00edm po\u010detn\u011bj\u0161\u00ed skupin\u011b se zobraz\u00ed, o to snadn\u011bj\u0161\u00ed je n\u00e1sledn\u011b zv\u00fd\u0161it jej\u00ed efektivitu spr\u00e1vn\u00fdm optimalizov\u00e1n\u00edm. Snaha syst\u00e9mu pro zv\u00fd\u0161en\u00ed efektivity reklamy  V tuto chv\u00edli se tak dost\u00e1v\u00e1me k pomysln\u00e9mu term\u00ednu \u201ef\u00e1ze u\u010den\u00ed\u201c. Jedn\u00e1 se v podstat\u011b o obdob\u00ed, kdy toho konkr\u00e9tn\u00ed syst\u00e9m doru\u010dov\u00e1n\u00ed o dan\u00e9 reklam\u011b je\u0161t\u011b p\u0159\u00edli\u0161 nev\u00ed. Je proto zapot\u0159eb\u00ed, aby se v pr\u016fb\u011bhu doru\u010dov\u00e1n\u00ed syst\u00e9m nau\u010dil co mo\u017en\u00e1 nejlep\u0161\u00ed zp\u016fsob doru\u010dov\u00e1n\u00ed pr\u00e1v\u011b pro va\u0161\u00ed reklamu. Ka\u017ed\u00e1 reklama je toti\u017e odli\u0161n\u00e1 a c\u00edl\u00ed na jinou skupinu potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Je proto vcelku norm\u00e1ln\u00ed, \u017ee v takov\u00e9m obdob\u00ed zpravidla kles\u00e1 \u00farove\u0148 efektivity reklamy. Syst\u00e9m se toti\u017e sna\u017e\u00ed naj\u00edt nejlep\u0161\u00ed m\u00edsto pro va\u0161i reklamu, \u010di ji zobrazuje ur\u010dit\u00e9 skupin\u011b lid\u00ed v r\u016fznou denn\u00ed dobu. F\u00e1ze u\u010den\u00ed je tedy v podstat d\u011bj, kter\u00fd se spust\u00ed v p\u0159\u00edpad\u011b, kdy vytvo\u0159\u00edte novou sadu reklam nebo v\u00fdrazn\u011b zm\u011bn\u00edte r\u00e1z t\u011bch st\u00e1vaj\u00edc\u00edch. Spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed profesion\u00e1ln\u00ed online agenturou je tak pro \u0159adu za\u010d\u00ednaj\u00edc\u00edch i ji\u017e zaveden\u00fdch firem ur\u010dit\u011b nespornou v\u00fdhodou, ze kter\u00e9 mohou v budoucnu jenom t\u011b\u017eit.  Reklamy opou\u0161t\u00ed f\u00e1zi u\u010den\u00ed ve chv\u00edli, kdy dojde k jejich optimalizaci a ust\u00e1l\u00ed se jejich efektivita. Obecn\u011b je mo\u017en\u00e9 \u0159\u00edci, \u017ee se tak stane ve chv\u00edli, kdy sada reklam z\u00edsk\u00e1 asi 50 optimalizac\u00ed b\u011bhem 7 dn\u00ed. Zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti internetov\u00fdch str\u00e1nek  Pro digit\u00e1ln\u00ed marketing se jedn\u00e1 o pom\u011brn\u011b diskutovan\u00e9 t\u00e9ma, kter\u00e9 pom\u00e1h\u00e1 zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost internetov\u00fdch str\u00e1nek inzerent\u016f. Ov\u0161em nejsou to pouze reklamy, kter\u00e9 dok\u00e1\u017e\u00ed zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost konkr\u00e9tn\u00ed webov\u00e9 str\u00e1nky, na to bychom nem\u011bli zapom\u00ednat. Kouzlo webov\u00fdch str\u00e1nek Vlastn\u00ed webov\u00e9 str\u00e1nky jsou pro \u0159adu firem dnes ji\u017e naprostou samoz\u0159ejmost\u00ed. Od jednostr\u00e1nkov\u00fdch microsites, p\u0159es firemn\u00ed webov\u00e9 str\u00e1nky a informa\u010dn\u00ed weby, a\u017e po internetov\u00e9 obchody. I kdy\u017e je v tomto p\u0159\u00edpad\u011b kvalitn\u00ed tvorba webu rozhodn\u011b d\u016fle\u017eit\u00e1, nen\u00ed to v\u0161ak to jedin\u00e9. Hlavn\u011b nov\u011b vznikl\u00e9 weby mnohdy z\u00e1pas\u00ed s velkou konkurenc\u00ed a internetov\u00e9 vyhled\u00e1va\u010de konkr\u00e9tn\u00ed url zobrazuj\u00ed a\u017e na nejzaz\u0161\u00edch p\u0159\u00ed\u010dk\u00e1ch. Tento probl\u00e9m m\u016f\u017ee vy\u0159e\u0161it t\u0159eba SEO, neboli optimalizace pro vyhled\u00e1va\u010de. C\u00edlem optimalizace webu je, aby URL z\u00edskala um\u00edst\u011bn\u00ed mezi prvn\u00edmi p\u0159\u00ed\u010dkami v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. K tomu je zapot\u0159eb\u00ed zapojit spr\u00e1vnou pr\u00e1ci s kl\u00ed\u010dov\u00fdmi slovy, upravit p\u0159ehlednost webov\u00fdch str\u00e1nek, \u010di zv\u00fd\u0161it \u010detnost p\u0159\u00edsp\u011bvk\u016f. Mnoho firem v oblasti online marketingu st\u00e1le je\u0161t\u011b do ur\u010dit\u00e9 m\u00edry tak trochu t\u00e1pe, na tuto problematiku se v\u0161ak specializuje \u0159ada agentur, kter\u00e9 nab\u00edz\u00ed kompletn\u00ed poradenstv\u00ed a dlouhodobou spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed i webov\u00fdch str\u00e1nek za p\u0159\u00edzniv\u00e9 ceny.                                                                                                                                                                                                                                                                                                                                                                                          3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to strojov\u00e9 u\u010den\u00ed a pro\u010d je vlastn\u011b f\u00e1ze u\u010den\u00ed tak d\u016fle\u017eit\u00e1?","item":"https:\/\/www.arcr.cz\/co-je-to-strojove-uceni-a-proc-je-vlastne-faze-uceni-tak-dulezita\/#breadcrumbitem"}]}]