[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.arcr.cz\/jak-svet-smeruje-ke-globalni-medialni-kulture\/#Article","mainEntityOfPage":"https:\/\/www.arcr.cz\/jak-svet-smeruje-ke-globalni-medialni-kulture\/","headline":"Jak sv\u011bt sm\u011b\u0159uje ke glob\u00e1ln\u00ed medi\u00e1ln\u00ed kultu\u0159e","name":"Jak sv\u011bt sm\u011b\u0159uje ke glob\u00e1ln\u00ed medi\u00e1ln\u00ed kultu\u0159e","description":"Medi\u00e1ln\u00ed kultura se \u0161\u00ed\u0159\u00ed prostorem a nem\u00e1 \u017e\u00e1dnou historii. Nahodil\u00e9 a kr\u00e1tkodob\u00e9 trv\u00e1n\u00ed spat\u0159uje kultura v\u00a0oblasti m\u00f3dy, stylu, hudebn\u00edho, filmov\u00e9ho vkusu \u010di v\u00a0hybridn\u00edm m\u00e9di\u00edch. Mezin\u00e1rodn\u00ed m\u00e9dia maj\u00ed v\u011bt\u0161\u00ed dopad pr\u00e1v\u011b na kr\u00e1tkodob\u00e9 a povrchn\u00ed fenom\u00e9ny.<a class=\"read-more\" href=\"https:\/\/www.arcr.cz\/jak-svet-smeruje-ke-globalni-medialni-kulture\/\">Continue reading<\/a>","datePublished":"2025-02-20","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.arcr.cz\/author\/#Person","name":"arcr.cz\n","url":"https:\/\/www.arcr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"arcr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.arcr.cz\/wp-content\/uploads\/img_a304231_w1703_t1515272411.jpg","url":"https:\/\/www.arcr.cz\/wp-content\/uploads\/img_a304231_w1703_t1515272411.jpg","height":0,"width":0},"url":"https:\/\/www.arcr.cz\/jak-svet-smeruje-ke-globalni-medialni-kulture\/","about":["Internet"],"wordCount":518,"articleBody":"Medi\u00e1ln\u00ed kultura se \u0161\u00ed\u0159\u00ed prostorem a nem\u00e1 \u017e\u00e1dnou historii. Nahodil\u00e9 a kr\u00e1tkodob\u00e9 trv\u00e1n\u00ed spat\u0159uje kultura v\u00a0oblasti m\u00f3dy, stylu, hudebn\u00edho, filmov\u00e9ho vkusu \u010di v\u00a0hybridn\u00edm m\u00e9di\u00edch. Mezin\u00e1rodn\u00ed m\u00e9dia maj\u00ed v\u011bt\u0161\u00ed dopad pr\u00e1v\u011b na kr\u00e1tkodob\u00e9 a povrchn\u00ed fenom\u00e9ny. \u00a0Ov\u0161em ta lok\u00e1ln\u00ed, etnicky stav\u011bn\u00e1 m\u00e9dia podporuj\u00ed p\u0159etrv\u00e1v\u00e1n\u00ed osobn\u00ed identity, kulturn\u00ed identifikace prost\u0159ednictv\u00edm n\u00e1roda \u010di jazyka.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00da\u010dinky globalizace aneb kdy\u017e chce trh v\u00edcRychle se \u0161\u00ed\u0159\u00ed jist\u00fd druh medi\u00e1ln\u011b kulturn\u00edho obsahu. Glob\u00e1ln\u00ed kultura m\u00e1 n\u011bkolik rys\u016f typick\u00fdch pro z\u00e1padn\u00ed st\u00e1ty. Konzumerismusa komercialismus. Konzumerismus odkazuje k\u00a0ur\u010dit\u00e9mu uspo\u0159\u00e1d\u00e1n\u00ed podm\u00ednek na voln\u00e9m trhu. Trh chce dos\u00e1hnout co nejv\u011bt\u0161\u00edho zisku a to i za cenu negativn\u00ed kritiky, jeliko\u017e r\u016fzn\u00e9 typy m\u00e9di\u00ed \u00a0(internet, televize, r\u00e1dio,\u2026) mohou m\u00edt rozd\u00edln\u00e9 vlivy na trv\u00e1n\u00ed \u010di rozkv\u011bt kulturn\u00ed identity a jej\u00edho pro\u017e\u00edv\u00e1n\u00ed.Komercionalizaceje ur\u010dena nap\u0159\u00edklad u sledov\u00e1n\u00ed internetov\u00fdch novinek a nab\u00eddek pro pr\u016fm\u011brn\u00e9ho div\u00e1ka, kdy nab\u00eddka v\u011bt\u0161inou vych\u00e1z\u00ed z\u00a0ur\u010dit\u00e9 \u0161ablony. Hodnot\u00ed se hlavn\u011b sledovanost a prodej, proto jde na \u00fakor um\u011bleck\u00e9 kvality. Je ur\u010dena pro konzumenta, kter\u00fd se identifikuje s\u00a0nejr\u016fzn\u011bj\u0161\u00edmi skupinami (profesn\u00edmi, kulturn\u00edmi, z\u00e1jmov\u00fdmi,..) a ztoto\u017e\u0148uje se s\u00a0nimi.Ov\u0161em globalizace kultury m\u00e1 i svou z\u00e1pornou stranu.\u00a0 M\u016f\u017ee vyvolat p\u0159edstavu invaze a donucov\u00e1n\u00ed. D\u00edky globalizaci klesaj\u00ed soci\u00e1ln\u00ed tendence. Bohat\u00ed ji\u017e nepot\u0159ebuj\u00ed chud\u00e9, chud\u00ed nemaj\u00ed pro koho pracovat. Lid\u00e9 se separuj\u00ed od spole\u010denstva, nejsou v\u00e1z\u00e1n\u00ed na lokalitu. Jsou mocn\u00ed, ale nejdou vid\u011bt.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u010cern\u00fd Petr p\u0159i\u0161el z\u00a0USASpole\u010dnost 20. stolet\u00ed charakterizuje vznik masov\u00e9 kultury, se kterou se objevila m\u00e9dia. Nen\u00ed proto dobr\u00e9 j\u00ed podsouvat jen americk\u00e9 audiovizu\u00e1ln\u00ed a hudebn\u00ed produkce se svou kulturn\u00ed povahou. Tento trend m\u016f\u017ee v\u00e9st a\u017e k\u00a0utla\u010dov\u00e1n\u00ed p\u016fvodn\u00edch kultur jednotliv\u00fdch st\u00e1t\u016f. Mnoh\u00e9 z\u00a0nich ji\u017e nyn\u00ed nahradili sv\u00e9 kulturn\u00ed d\u011bdictv\u00ed za napodoben\u00ed americk\u00fdch \u010di jin\u00fdch mezin\u00e1rodn\u00edch model\u016f. Av\u0161ak nap\u0159\u00edklad n\u011bkter\u00e9 oblasti Asie jsou st\u00e1le je\u0161t\u011b ponech\u00e1ny samy sob\u011b a tak\u00e9 toho vyu\u017e\u00edvaj\u00ed. Ji\u017e ve dvac\u00e1t\u00e9m stolet\u00ed uskute\u010dnila hnut\u00ed za n\u00e1rodn\u00ed samostatnost a znovuobjeven\u00ed n\u00e1rodn\u011b kulturn\u00edch tradic. Byla p\u0159edstavov\u00e1na skupinou lid\u00ed, kter\u00e1 je vz\u00e1jemn\u011b spojena n\u011bjak\u00fdmi v\u00fdznamn\u00fdmi kulturn\u00edmi rysy etnicity, zp\u016fsobu \u017eivota a i jazyku.Globalizace p\u0159edstavuje vyvrcholen\u00ed moderniza\u010dn\u00edch tendenc\u00ed, a pr\u00e1v\u011b modernizace u\u017e od po\u010d\u00e1tku vzbuzuje protikladn\u00e9 reakce. I kdy\u017e chce spole\u010dnost vid\u011bt jen to pozitivn\u00ed, za jak dlouho nabydou negativn\u00ed tendence roz\u0161\u00ed\u0159en\u00ed a pohlt\u00ed n\u00e1s m\u00e9dia?P\u0159ejme si, aby i v\u00a0na\u0161\u00ed zemi byla nejen internetov\u00e1 m\u00e9dia samostatn\u011b mysl\u00edc\u00ed, pravdiv\u00e1, etick\u00e1, smyslupln\u00e1 a v\u017edy se zachov\u00e1n\u00edm kulturn\u00edch tradic.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak sv\u011bt sm\u011b\u0159uje ke glob\u00e1ln\u00ed medi\u00e1ln\u00ed kultu\u0159e","item":"https:\/\/www.arcr.cz\/jak-svet-smeruje-ke-globalni-medialni-kulture\/#breadcrumbitem"}]}]